JWP collaborated with RanaVerse to produce a fantastic moment to announce the launch of the Equinox Hotel Brand, the first of which opened in New York’s Hudson Yards.

The event, which was held at the Zaha Hadid Penthouse, featured a special interactive installation created by Nick Knight’s SHOWSTUDIO and was hosted by brand muse Naomi Campbell alongside Equinox execs Harvey Spevak and Chris Norton.